Israel Mark (Markos)

At 15, I won a national design competition. My entry became the official brand identity for the Biomedical Engineering Unit at the University of Trinidad and Tobago. The prize was cash and a new phone, but what stuck with me was that you can create value digitally, from anywhere. That was it for me. I fell in love with design.

By 18, I started a creative media agency. I did work for Nike, Red Bull, Gfuel, and creators like KSI, PewDiePie, and Ninja. I managed a fully remote global team, learned to sell, close deals, and run a profitable business. Working closely with creators also showed me that online influence is a valuable currency. So I decided to build my own.

At 21, I sold my agency and pivoted to posting my videos online. I would go out pretending to be homeless or in need, and whoever stopped to help me, I would reward them with cash. At my peak, I was giving away multiple six figures. To this day, nobody in the Caribbean has done anything like it. The videos spread everywhere, and I became known as the guy who gives away money and blesses people. My name carried real trust.

Scammers noticed that too.

By 2024, they were stealing my videos to run fake giveaways and investment schemes on social media. People already believed I gave freely, so the scams worked. Thousands of dollars were lost. Fans came to me angry and hurt, convinced I was behind it. Some even sued me. It was chaotic.

I'm now applying everything I've learned and building a new alternative marketing agency that turns human action into undeniable brand awareness. Executing viral campaigns designed to hijack attention, dominate social feeds, and secure mainstream media coverage.

I've also created a predictive intelligence platform that lets us simulate every outcome before launching a single campaign.

You can visit www.humans.ad to see the full value.